Launched in Seoul the year of 2014, the brand “Andersson Bell” began from a Creative Director, who was inspired by the contrasting different cultures of Korea and Scandinavia. Andersson Bell was launched by reinterpreting Scandinavian vibes to create new objects from a Korean's point of view.

Andersson Bell's brand name contains its own meaning. The first word “Andersson” is from a typical Swedish last name and the second word “Bell” represents a traditional Korea temple bell. Simply the two contrasting cultural traits combined as one, became Andersson Bell.