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Collection: Pronounce

Pronounce was established by Yushan Li and Jun Zhou and is based in Milan and Shanghai. Yushan graduated from MA Fashion of Central Saint Martins and Jun graduated from London College of Fashion and Istituto Marangoni. The duo, inspired by different male stereotypes, keeps pushing the boundaries between a boy and a man. PRONOUNCE was the urban wear category prize winner from Who’s Next’s latest The Future of Fashion Program competition.