A.W.A.K.E. MODE was founded in London in 2016 by Natalia Alaverdian. Natalie is exploring the idea of creating avant-garde yet versatile wardrobe, recognizable for its innovative cuts, unexpected details, light-heartedness and subtle cross-cultural and historical references from art and film. In the world driven by fast-changing trends, A.W.A.K.E. MODE is determined to produce unique and art-object like pieces, adaptable to fit into a woman’s daily life.